Concept development, shoot direction and content strategy for a seven-video campaign promoting an international Pilates educator's upcoming workshop.

Rebuilt an AI-generated brief from the ground up, repositioning the client's story and credentials as the lead narrative. Directed and produced seven videos across organic and paid formats, including a dedicated Meta ad, with value-first scripting and a feed-native tone throughout

Delivered a complete campaign asset suite designed to drive workshop bookings across a mixed audience of Pilates instructors and practitioners, with paid and organic content working in tandem.